Denna rapport redovisar utvecklingen av en interaktiv e-bok med Apples program iBooks Author. E-boken, omna?mnd som Retail Tour iBook, a?r avsedd fo?r anva?ndande pa? Apples iPads och har skapats pa? uppdrag av fo?retaget River Cresco AB fo?r deras kund Nike. Den interaktiva e-boken besta?lldes av Nike fo?r att anva?ndas vid ett a?terkommande internt mo?te som behandlar a?terfo?rsa?ljningen av Nike-produkter i Stockholm.

Today in Sweden, apples are mostly cultivated for direct consumption, i.e. dessert apples. Apple breeding aims at developing cultivars with new and improved qualities in order to meet the demands of different target groups and to increase the interest in apples on the market. Different target groups have different views on the qualities of an apple. The consumer, for instance, wants an apple that is tasty and beautiful, while the grower, in addition, wants an apple cultivar that is healthy, has good winter hardiness and a predictable, annual productivity.

Syfte: Vårt syfte är, att genom att studera Apples historia, omvärld, bransch och strategiska val, analysera om och hur Apple använder hemlighetsmakeriet som grund för skapande av långsiktiga och varaktiga konkurrensfördelar. Metod: Vi har använt oss av en kvalitativ metod med primärdata bestående av intervjuer med personer insatta i Apple och dess omvärld. Sekundärdatan består mestadels av artiklar från olikaelektroniska källor, facklitteratur och tidskrifter. Teoretiska perspektiv: Vi använder oss av teorier och begrepp som Porters Five Forces, Schumpeterian markets, Hyperkonkurrens, delar av Porters generiska strategier samt Barneys VRIO. Empiri: Vi har gjort en fallstudie av Apple med inslag av jämförelser med andra företag.

Pomace is the solid remains (i.e. stems, pulp, seeds, and skins) after pressing for juice. The annual production of apple pomace is 593 000 ton worldwide. Its field of application depends on local conditions. In order to investigate the field of application of apple pomace in the Southern Sweden, six persons on companies with production of apple juice were interviewed.

Marknaden för smartphones har vuxit stort under de senaste åren och även utveckling av applikationer till dessa. Då utveckling av applikationer för smartphones skiljer sig från traditionell utveckling så passar inte traditionella utvecklingsprocesser för utveckling till smartphones på ett optimalt sätt. Denna studie undersöker mobilapplikationsutveckling med fokus på användbarhet. Då det råder brist på systemutvecklingsprocesser för mobilapplikationsutveckling så vill denna studie utvärdera ISO standarden ?ISO 9241-210 ? Användarcentrerad design för interaktiva system?.

Syftet med denna studie har varit att underso?ka huruvida Apple, ett av va?rldens sto?rsta varuma?rken, anpassar sina reklamfilmer efter den lokala kulturen i USA och UK. Fo?r att genomfo?ra den tva?rkulturella studien anva?ndes en kombination av semiotisk textanalys och litteraturstudie. Tva? niva?er anva?ndes fo?r att analysera materialet, fo?rst ett makroperspektiv o?ver samtliga 81 reklamfilmer och sedan ett mikroperspektiv o?ver de a?tta filmer som hade en motsvarighet i respektive land.

To identify and evaluate apple cultivars is not an easy task, since the taste and appearances of the fruit are affected by where the apple tree grows. At the Balsgård new apple gene bank there is a unique and interesting collection of over 260 different cultivars from all over the world. To find out if these cultivars are consistent with previously published descriptions, the fruit was evaluated for some of the cultivars. Among the evaluated cultivars some were selected that could be suitable for cultivation and/or fruit breeding. A few cultivars were in addition analyzed at a consumer evaluation at the Kivik apple market where visitors could vote for the most beautiful apple and the best taste.

In this essay the authors are trying to level the success in the IT-company Apple?s market communication. The problem investigated is if the company?s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey.

Applications for mobile devices, also known as apps, are today the backbone of a huge market where the company Apple is one of the key players. Apple develops, among other things, handheld electronic devices, which are powered by the operating system iOS. Through iOS, millions of customers get access to Apple?s App Store.During a period of two months, an app in the form of a game has been developed for iOS in the programming language Objective-C. The user of the app is presented intuitive menus and interactive graphical objects that seemingly obey physical laws.

Rapid urbanization causes competition over land use between green area preservation and urban development in cities and greatly affects ecosystems as well as human well-being. This conflict is significant all around the world as many cities are now replacing existing green areas with new developments. The area around Dag Hammarskjöld's väg in Uppsala is currently experiencing the same conflict, as the need that the city has for new housing represents a threat for the many valuable green areas that are in the site. The purpose of this project was to understand how the need of urban development and the preservation of green areas could be balanced. This understanding would thereafter be used to make a design proposal for the area around Dag Hammarskjöld's väg.

This thesis has been performed for the company System Andersson as a part of the bachelors degree in information technology at the School of Engineering in Jönköping. The thesis is based on the development of an iPhone application.System Andersson has an application for Android that is being used for their MPS system (material and production control system). Their customers, however, have also showed interest in being able to use this application for iPhone.The students handle the subject of iOS developing, including the design of the application, the use of the development language Objective-C, the use of the scripting language of Json used for server connections and SQL.The primary goal with this thesis has been to improve the students knowledge in such subjects as application development for mobile platforms, in such areas as Xcode, which is the development platform that Apple uses and Objective-C, which is the development language being used. The result of this thesis is an almost fully functional iOS application, similar to the Android application with some functionality missing..

The purpose of the essay has been to analyze and interpret Hans Hedbergs ceramic art. It deals with his education, people and places that influenced and inspired Hans Hedberg in his artistic development. For example the nature in Köpmanholmen, Höga kusten, were he grew up as a child and the fact that he started as a painter. The essay analyses mainly his symbolic sculptures the Egg and the Apple-series and links it to Surrealism and Nouveau Réalisme and how other artists has worked with the Egg and Apple-theme. .

Apple has since their launch of the Iphone series created a billion dollar business with the market place Appstore. Third-party apps have disrupted the mobile industry, attracted a high number of developers and set the standard for the industry. Despite success, this market has yet not been the topic of any academic study, a fact that makes this thesis important. Under the assumption that apps can be regarded as a service, traditional service marketing theories have been applied with the research goal to map existing business models, evaluate revenue potential and understand best practices of marketing techniques. A series of qualitative interviews with representatives from the difference business models, backed by secondary data describing the domain shows how the Appstore has evolved over time and which marketing practices that appear successful.

Kundens behov och värderingar förändras ständigt, vilket har medfört att fokus på bådemarknadsföring och management behövs för att kunna överleva konkurrensen påmarknaden. Marknadsföringskonceptet har dock varit en paradox när det gällermanagement. Det krävs exceptionellt mycket av det interna ledarskapet för att motiveratill kund- och marknadsorientering. I många årtionden har chefer blivit uppmanade att?vara nära kunden?, ?sätta kunden i toppen av organisationsplanen? och definiera ettverksamhetssyfte med att skapa och behålla nöjda kunder.Syftet med denna studie är att undersöka Apple Inc.?s marknadsfokus och hur Steve Jobsledarskap influerade företaget och hur han påverkade organisationensmarknadsorientering.

The main purpose of this Master Thesis has been to investigate issues concerning apple fruit quality in orchards of Äppelriket Österlen. The goal has been to develop a document, for future benefit towards growers and company management in the production of high quality apples.In order to investigate main issues of fruit quality, focus has been on statistics concerning apple varieties, age of the apple trees, new planting, orchard size and growers opinions. Nine growers have been interviewed to investigate opinions and contribution of different growing techniques to increased fruit quality. The investigation showed high age of the trees in production and low rate of planting of new trees. Differences in fruit quality were highest between small orchards. Most growers were satisfied with their fruit quality and with their own measures made to improve it.